The first step in the product launch is to create anticipation and intrigue. By now you should be sending out weekly content to your email list in order to build trust and value. If you are not then you will not generate as many sales from your email list as you could do. It really is that simple. So sending out weekly content is a must. You should also have sent a survey to your list and found out what problems and frustrations they have, or at the very least researched forums and amazon in the way we taught you. And you should have found a product, or created one, that solves the frustrations and problems of your list. You should have found a product that people on your list would be eager to buy because it solves the problems they have in your niche. Next what you need to do is….tell your list about it! In your weekly newsletter I want you to put in a little paragraph at the end that creates anticipation in your list about a new product, but doesn't reveal too much. The point of this part of the launch is to create intrigue in your subscribers. Here is an example… Let's say you owned an email list of people looking for online dating advice. And let's say that after surveying your list you found out that the problem most people had was that they weren't getting enough dates or views of their online dating profile. At the end of your weekly newsletter, to create anticipation, you could say something like this: "I want to thank everyone who filled in the feedback survey. You really helped me to see exactly what kind of things you want to learn more about in this newsletter. The most common problem people had with their online dating endeavours is they were struggling to get views of their dating profile and dates online. If this is you then you're in for an exciting few weeks! Since the survey I have been hunting high and low for information that will help you overcome that problem and I've found some cracking tips which I will share with you over the next few weeks, starting in next weeks newsletter" Or another route to go would be…. "I want to thank everyone who filled in the feedback survey. You really helped me to see exactly what kind of things you want to learn more about in this newsletter. The most common problem people had with their online dating endeavours is they were struggling to get views of their dating profile and dates online. If this is you then you're in for an exciting few weeks! Since the survey I have been hunting high and low for products that will help you overcome that problem. Some are good, some are bad. I will be sending you some product reviews over the next few weeks so you can see the options for yourself". The "review route" helps you to establish trust by telling people what products to avoid and then recommending a quality product that does help them solve their problem (this would be the product you have decided to promote). So in this weeks newsletter that you send out be sure to include a closing paragraph or two at the end that creates intrigue and excitement and has your subscribers desperate to learn more. Then next week we will ramp up the excitement even more! This is a proven launch process. Use it!
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